New product development at Westfall begins with the discovery phase. Our team takes time to consider all stakeholders, understand the various interactions, and generate concepts with high value propositions. It’s not rocket-science, but the method is the foundation to our efficient product development approach.

• Research & Strategy
• Design Thinking
• Brainstorming / Ideation
• Concept Generation
• Sketch & CAD Exploration

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The majority of Westfall’s work is encompassed in the development phase. Pulling from our learnings in the discovery phase, we design and develop leading concepts alongside our clients. Iterative industrial design and engineering sprints culminate in production of high end models and prototypes capable of demonstrating various aspects of the envisioned design. Integral to this phase of work is our ability to proactively design with production in mind, so that you don’t walk away with a beautiful design that stands little chance of being delivered to market.

• Industrial Design
• Design Engineering
• 3D CAD & HD Renderings
• Marketing & Consumer Research Samples
• Functional, Proof-of Concept Prototypes
• Functional, Informal Testing
• Iterative Design Refinements

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Westfall knows that there are plenty of design firms that have similar capabilities, especially when it comes to the discovery and development phases. What separates Inceptive is their ability to pull manufacturing considerations as far forward into the design and development process, delivering as seamless of a transition to production as possible.

• Predictive Analysis
• Design Refinements
• Design For Manufacture & Assembly
• Pilot & Production Transfer Support
• Integration With Extended Westfall-Technik Network

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